

ABOUT
THIS
ADVERTISING CAMPAIGN
Print | Social media | TVC
We are small but we can achieve and do a lot that we can't imagine for getting improvement for our society.
I want to aim to encourage people to be a citizen journalist because I think everyone can achieve more than what they think and we can also provide more useful information to seek truth.
SONY is an international electronic product brand and they aim to fill the world with emotion, through the power of creativity and technology. 「力細無窮」is a creative in Chinese, which means your ability is beyond belief for someone else. So the objective is to encourage people to be citizen journalists by using the camera of SONY.
RX100 Vll
RX100VII is a pocketable camera with professional functions, that can rival a flagship camera like A9. It is a 24-200mm long zoom lens complemented by 0.02 sec super fast AF. Also, it provides 4K video recording quality. To be a citizen journalist, they need the convenience of a high-quality camera to record important moments because the clue are always around them.





PRINT DESIGN
The idea of the prints is inspired by "An egg and the high solid wall" which is a famous metaphor from Haruki Murakami, which means humans are against the system nowadays.
We are hard to fight the Power. However, we can achieve and help someone when we proactively take action to record in the society.
TV
COMMERCIAL

1
Leave your phone when you are meeting with your friend.
2
A pinky promise is like a useless action but it works to give someone the belief.


3
Hugging is a supportive action when someone is feeling upset.
「
真 係一下就夠。
Just a small action.
」
It is a slogan to call for action in the TV commercial,
which means a small action can make a big difference.
SOCIAL MEDIA
For social media, I design activities for people to experience being a citizen journalist.
The activity calls 「你係公民又係記者」(You are a citizen, journalist) and it will be posted on Facebook and Instagram with a hastag.
#cotruth
#sonyhongkong
#citizenjournalist
#abilityisbeyondbeliefforsomeone
#力細無窮
