Campaign Concept
THE FIRST KICK
開波
Every game starts with a single moment — the whistle, the touch, the kick. 「開波」 captures the raw energy of Hong Kong street football: played on hard ground, built for everyone.
一觸，即發。
THE FIRST KICK marks two beginnings — the start of every match, and the debut of TeamWeGo HK's first-ever football. A flagship arrival. A local brand staking its claim on the courts where Hong Kong football truly lives.
TeamWeGo HK: THE FIRST KICK
Art Direction
Visual Identity
Campaign Creative Ideas
TeamWeGo HK is a Hong Kong-based independent sportswear brand, with its hero product being Grip Socks. THE FIRST KICK (開波 | 一觸，即發。) was a Hard Ground Football campaign launched by TeamWeGo HK in May 2025, riding the rising football culture in Hong Kong. As Hong Kong's first independent local brand to enter the hard-ground football space, the campaign was brought to life through end-to-end solo creative work, spanning research, concept development, graphic design, product design, and social media marketing.
Short Videos
Social Media Graphics
TeamWeGoHK: THE FIRST KICK
