Grasp the Chance
[From the Ground Up]
“Grasp the Chance — From the Ground Up” is the concept of the advertising campaign for TeamWeGo. TWG is a Hong Kong-based sportswear brand. This year, they launched its signature product — the 12-Colour Grip Socks. Therefore, I created the ad campaign to promote these grip socks beyond the sports context, highlighting their potential in various everyday scenarios.
Including OOH posters and billboards, and also a Luck Wheel for the promotional booth.
ABOUT
This campaign features three integrated outcomes: an OOH poster and a billboard designed to capture attention and spark curiosity with the question, “What’s your colour of the day?” These visuals connect to an on-site activation — the Lucky Wheel, an interactive street experience where participants spin to receive a socks card revealing a motivational message tied to a specific color. Each card includes a QR code, guiding users to explore their confidence color and shop online — blending physical engagement with digital action.
